Database Technology Trends

As Managing Partner of Dynamic Database Solutions, LLC, I am proud to share a special announcement with you. Dynamic DB is currently launching the ActiveBase software suite into the US market. My goal is to introduce you to new database technology and trends, and ActiveBase is definitely a new technology you should take a closer look at.

Below is the press release about ActiveBase’s inclusion into Gartner’s Cool Vendor list 2010.

ActiveBase, a pioneer in the Dynamic Data Masking market through its ActiveBase Security™ solution, today announced it has been included in the list of Gartner Cool Vendors in the Cool Vendors in Application Security, 2010 report by Ray Wagner, Joseph Feiman, Neil MacDonald, John Pescatore, Earl Perkins April 14, 2010, by Gartner Inc.

While other security and static data masking tools may provide protection for non-production environments, sensitive information in production environments remains mainly unprotected. With ActiveBase, users, external workforce, IT support teams or outsourced personnel cannot access sensitive information if it is not required to perform their job. ActiveBase offers a new approach – Dynamic Data Masking – allowing for application transparent, flexible protection even within packaged applications.

ActiveBase Security™ is the first product on the market in the emerging Dynamic Data Masking market. Static data masking — the only approach offered by most vendors — primarily aims to deter the misuse of data by users of test databases (typically programmers, testers and database administrators) by masking data in advance of testing.

Dynamic (real-time) data masking typically masks data in production databases (for example, from client service personnel working in credit-card call centers).

This technology does not require any changes in applications that access the database, or to the database itself. A caching mechanism minimizes performance effects.

The power of Dynamic Data Masking solution is that it adds a security layer within and around  business applications, reporting, development and database tools, masking, scrambling, hiding or blocking sensitive information in real-time with no changes to applications or databases, while the underlying data is not masked, but it is returned masked at the presentation layer.

ActiveBase Security™ benefits include:

• Dynamically masks, scrambles, blocks, encrypts or hides “in-motion” access to sensitive and personal information in 1/10 the costs and time of applying other solutions.
• Enforces application security policies across applications and tools accessing production database. No need for changes to the applications or the database.
• Reuses ActiveBase Security production rules to mask and protect unauthorized access in testing and QA environments.
• Administered by security operators that are not required to be DBAs.

About Gartner’s Cool Vendors Selection Process

Gartner’s listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn’t do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner’s interest or curiosity in approximately the past six months.

About ActiveBase

ActiveBase, Ltd. is a pioneer in the Dynamic Data Masking market through its ActiveBase Security™ solution and performance suite. World leading customers including Coca Cola, GE, Orange, Phoenix Insurance, First international Bank, Israeli Security agency and many more trust our software products in the most demanding environments.

Our software products are built on a patented Database Network Router (DNR) technology, transparently installed between applications and databases, with database traffic routed through it.

ActiveBase was founded 2002 by senior IT industry executives with specific expertise in enterprise security and database performance. ActiveBase is privately held. For more information, please visit http://www.active-base.com or http://www.dynamicdatamasking.com 

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More information about ActiveBase can be found on http://www.dynamic-db.com and http://www.doblerconsulting.com .

Thank you for reading,

Peter Dobler

TAMPA, Fla., October 12, 2009 – Dobler Consulting (http://www.doblerconsulting.com) is pleased to announce a strategic channel partnership with Silos-Connect Technologies, US Distributor for ActiveBase software. Peter Dobler, President and Chairman, is offering the new ActiveBase Tool Suite for the first time to Oracle customers in the United States.

Dobler is working with businesses that need to comply with Sarbanes Oxley, HIPAA, and comprehensive security, by providing systems integration, installation, and training to help businesses establish real-time security enforcement. Dobler says, “The ActiveBase Security Solution portion of the Tool Suite is a break-through security application for current times, when a company’s integrity and standing is of utmost importance. We use our several decades of database experience to ensure companies keep their reputation at the highest level, by ensuring their security is at the highest level.”

Unlike traditional database security solutions, ActiveBase Security uses a unique approach – “Dynamic Data Masking” which gives organizations the ability to determine who sees data in its original state, or who views it in masked or encrypted form. ActiveBase uses an innovative approach to help lower costs for security measures, by using ActiveBase’s rules, instead of changes to software applications, or to Oracle databases.

Dobler installs ActiveBase for his clients, integrates the product with other systems, and concentrates on teaching security personnel how to apply and enforce application security policies, and prevent performance degradation. Dobler maximizes this cutting edge technology by showing clients how to comply with real-time security requirements, how to save money by avoiding security breaches, and prevent leakage of sensitive information. His company advises clients about using ActiveBase’s rule technology to mask, scramble, or encrypt SQL requests for personal data.

According to The Society for Information Management, CIO’s say that one of their top 10 priorities for 2010 is preventing security breaches to avoid affecting both their organization’s bottom line, or their company’s brand. See CIO Insight’s web site, (www.cioinsight.com or http://tiny.cc/5HmBz) for more information about CIO’s concerns. Dobler’s mission is to save money for clients, by improving their bottom line with the ActiveBase Security Solution, and his services.

For more information about the company and how they work with ActiveBase, contact Peter Dobler or visit: http://www.doblerconsulting.com
 

About Dobler Consulting

Dobler Consulting is a leading information technology and database services company that offers cutting edge technology and integration for their clients. Founded in 2000, the Tampa consulting firm delivers implementation expertise for Oracle, Sybase, and MS SQL Server. Dobler Consulting has over 20 years of proven experience, working with their clients to improve database efficiencies and reduce costs. See http://www.doblerconsulting.com  for more information.

About Silos-Connect Technologies

Silos-Connect Technologies, based in Metro Atlanta, is an elite provider of Enterprise and IT Solutions specializing in Service Delivery, Application Performance, and IT Governance and Data Privacy. Silos-Connect´s Consulting and Professional Services are provided by world-class, top-notch trainers and consultants, whose credentials are second to none. Silos-Connect also provides best-of-breed technologies from vendors that have a compelling business case, and impressive innovation. Silos-Connect is the exclusive US Distributor for ActiveBase. See http://www.silos-connect.com  for more information.

About ActiveBase Ltd.

About ActiveBase Ltd: ActiveBase, Ltd. (www.active-base.com) is the leader in database performance and security. ActiveBase product suite includes ActiveBase Tuning Robot™, for automatic SQL collection (AWR), optimization and benchmark scheduling (a fully automatic SQL Expert server version); ActiveBase Performance™ for automatic SQL fixing without touching source-code; ActiveBase Priority™ for dynamic server resource prioritization; and ActiveBase Security™, with innovative Dynamic Data Masking capabilities defending mission-critical data against insider misuse as well as outsider intrusion.

Contact:
Peter Dobler, President, Dobler Consulting
813-322-3240
http://www.doblerconsulting.com 
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