Database Technology Trends

FOR IMMEDIATE RELEASE
October 7, 2010

Contact: Peter Dobler
Dobler Consulting, Inc.
8270 Woodland Center Boulevard
Tampa, Florida 33614
813-322-3240
pdobler@doblerconsulting.com

DOBLER CONSULTING, INC. ANNOUNCES SYSTEM INTEGRATOR PARTNERSHIP WITH SYBASE

Dobler Consulting offers Sybase System Integration Services to Reduce Customers’ Database Costs

Tampa, Florida – Dobler Consulting, Inc. is a database services company who offers scalable, economical, and reliable solutions for enterprise companies, as well as the SMB market who need a trusted database expert. The company announced today they have been designated a Sybase, Inc. (NYSE:SY) System Integrator, and are now part of the Sybase Partner Program. Sybase is an industry leader in enterprise and mobile software. Dobler Consulting is poised to offer system integration services using Sybase products to meet clients’ business goals. They are working with the enterprise and mobile software leader to analyze, assess, and address business challenges for customers.

Peter Dobler, President and Chairman, is pleased to be partnering with Sybase again to collaborate, and offer clients Sybase resources and support to help improve their businesses. "We are honored to be designated a Sybase Systems Integrator, and continue our partnership for planning, designing, building, and implementing Sybase database projects with fast turnaround and no delays," states Peter Dobler, of Dobler Consulting.

The company also engages in strategic alliances and special projects with Sybase.

Consultants Deliver Solutions with Lasting Value

Consultants at Dobler Consulting concentrate on reducing costs by implementing database solutions for clients’ business systems with lasting value and high performance. These highly experienced database experts, led by Peter Dobler, manage and deliver database solutions to a diverse client base. They specialize in working with companies who want to migrate from other databases to Sybase for better performance, lower total cost of ownership, and economies of scale.

The consultants at Dobler offer clients the entire range of Sybase products and services, along with strong database systems support. They excel at understanding each customer’s requirements, and recommending the correct products and services. Consultants work with clients at many levels, from database design projects, to performance and tuning for established systems.

Offering Solutions to Successfully Support Customers’ Businesses

They strive to improve companies’ systems with their consummate knowledge of database technology. Comprehensive solutions feature utilizing all versions of Sybase technology, including Sybase IQ, and the new Sybase ASE Cluster Edition, Sybase ASE, and Sybase Replication Server technology.

Their goal is to solve clients’ database challenges and concentrate on adding business value, by bringing projects to successful completion with their proven experience. The company is well positioned to offer high quality, cost-effective, practical advice for Sybase database projects of all sizes, across all industries.

About Dobler Consulting Inc. (http://www.doblerconsulting.com)

Dobler Consulting is a leading information technology and database services company that offers cutting edge technology and integration for their clients. Founded in 2000, the Tampa consulting firm delivers implementation expertise for Sybase, Oracle, and MS SQL Server. Peter Dobler has over 20 years of proven experience, working with their clients to improve database efficiencies, and reduce costs. Dobler Consulting serves Eastern United States clients with their world class services and products. Its customer base spans all industry sectors with companies who range from small businesses to enterprise organizations with large scale revenues.

Read Peter Dobler’s Database Trends Blog (Behind the Scenes of Database Evolution) at: http://www.peterdobler.com, and his Technology Tips Blog (Step-by- step Instructions on Today’s Challenging Technology) at http://www.techtipsntrick.com.

For more information about Dobler Consulting, visit http://www.doblerconsulting.com. Call 813-322-3240, or email us at pdobler@doblerconsulting.com.

About Sybase (http://www.sybase.com)

Sybase is an industry leader in delivering enterprise and mobile software to
manage, analyze and mobilize information. We are recognized globally as a
performance leader, proven in the most data-intensive industries and across all
major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world’s most mission-critical
systems in financial services, telecommunications, manufacturing and government.

For more information, visit http://www.sybase.com. Read Sybase blogs: http://blogs.sybase.com.

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Sybase is a registered trademark of Sybase, Inc. or its subsidiaries. All other company and product names mentioned may be trademarks to the respective companies with which they are associated.

Special Note: Statements concerning Sybase’s future growth, prospects and new product releases are, by nature, forward-looking statements that involve a number of uncertainties and risks, and cannot be guaranteed. Factors that could cause actual events or results to differ materially include shifts in customer demand, rapid technology changes, competitive factors and unanticipated delays in scheduled product availability. These and other risks are detailed from time to time in Sybase’s Securities and Exchange Commission filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on Sybase’s Web site).

For more information, please contact Sybase Public Relations at http://www.sybase.com/detail?id=1003460.

As Managing Partner of Dynamic Database Solutions, LLC, I am proud to share a special announcement with you. Dynamic DB is currently launching the ActiveBase software suite into the US market. My goal is to introduce you to new database technology and trends, and ActiveBase is definitely a new technology you should take a closer look at.

Below is the press release about ActiveBase’s inclusion into Gartner’s Cool Vendor list 2010.

ActiveBase, a pioneer in the Dynamic Data Masking market through its ActiveBase Security™ solution, today announced it has been included in the list of Gartner Cool Vendors in the Cool Vendors in Application Security, 2010 report by Ray Wagner, Joseph Feiman, Neil MacDonald, John Pescatore, Earl Perkins April 14, 2010, by Gartner Inc.

While other security and static data masking tools may provide protection for non-production environments, sensitive information in production environments remains mainly unprotected. With ActiveBase, users, external workforce, IT support teams or outsourced personnel cannot access sensitive information if it is not required to perform their job. ActiveBase offers a new approach – Dynamic Data Masking – allowing for application transparent, flexible protection even within packaged applications.

ActiveBase Security™ is the first product on the market in the emerging Dynamic Data Masking market. Static data masking — the only approach offered by most vendors — primarily aims to deter the misuse of data by users of test databases (typically programmers, testers and database administrators) by masking data in advance of testing.

Dynamic (real-time) data masking typically masks data in production databases (for example, from client service personnel working in credit-card call centers).

This technology does not require any changes in applications that access the database, or to the database itself. A caching mechanism minimizes performance effects.

The power of Dynamic Data Masking solution is that it adds a security layer within and around  business applications, reporting, development and database tools, masking, scrambling, hiding or blocking sensitive information in real-time with no changes to applications or databases, while the underlying data is not masked, but it is returned masked at the presentation layer.

ActiveBase Security™ benefits include:

• Dynamically masks, scrambles, blocks, encrypts or hides “in-motion” access to sensitive and personal information in 1/10 the costs and time of applying other solutions.
• Enforces application security policies across applications and tools accessing production database. No need for changes to the applications or the database.
• Reuses ActiveBase Security production rules to mask and protect unauthorized access in testing and QA environments.
• Administered by security operators that are not required to be DBAs.

About Gartner’s Cool Vendors Selection Process

Gartner’s listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn’t do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner’s interest or curiosity in approximately the past six months.

About ActiveBase

ActiveBase, Ltd. is a pioneer in the Dynamic Data Masking market through its ActiveBase Security™ solution and performance suite. World leading customers including Coca Cola, GE, Orange, Phoenix Insurance, First international Bank, Israeli Security agency and many more trust our software products in the most demanding environments.

Our software products are built on a patented Database Network Router (DNR) technology, transparently installed between applications and databases, with database traffic routed through it.

ActiveBase was founded 2002 by senior IT industry executives with specific expertise in enterprise security and database performance. ActiveBase is privately held. For more information, please visit http://www.active-base.com or http://www.dynamicdatamasking.com 

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More information about ActiveBase can be found on http://www.dynamic-db.com and http://www.doblerconsulting.com .

Thank you for reading,

Peter Dobler